TERENCE W. LUI

Art Director specializing in brand identity, UX/UI, and website design. I have built visual identities and web sites for public brands, and startups. My focus remains the same: creating coherent systems, where each element has a role, a purpose, and a place.

I have spent 15+ years working as an art director in agencies and as a freelancer.

My approach is rigorous yet sensitive. I believe in strategy, in systems, and in design.

SERVICES

IDENTITY SERVICES

• Logos

• Branding

• Identity Systems

• Naming

• Brand Guidelines

DIGITAL SERVICES

• Website Design & Development with Webflow

• UX/UI Design

• CMS on Webflow

• E-Commerce

• Icons