Design / UX/UI
Attract Millennials to Embrace the Essence of Narciso Rodriguez
Approach
Encourage millennials to embark on a captivating journey with Narciso Rodriguez through #myrougejourney, an immersive campaign site designed to explore the distinctive fragrances.
Made with 💚 by Pixels Magic
Engage
Launch the #myrougejourney with a live camera app on the campaign site, inviting millennials to become muse-worthy individuals for Narciso Rodriguez. Empower them with the brand's elegance through this interactive experience.
Reach
Connect with millennials through diverse touchpoints to establish a compelling brand image cost-effectively:
- OWN: Share captivating stories on Facebook and Instagram.
- PAID: Utilize digital banners and featured stories on selected beauty and lifestyle platforms, SEM, and WeChat.
- EARN: Leverage influencers, PR, and WeChat to build a community around the brand.
Conquest
Implement a strategic sampling approach to drive millennials to physical stores, encouraging them to embark on a personal fragrance discovery journey and immerse themselves in the unique olfactory experience.
