Design / UX/UI
Introducing PUMA's Revolutionary NETFIT Technology
Experience the future of customizable footwear with PUMA's cutting-edge NETFIT technology—an innovative lacing system that allows personalized adjustments for the perfect fit.
To showcase this groundbreaking technology, we've developed a captivating campaign site featuring an interactive shoe lacing tutorial web app. Users can select their preferred shoe model and choose from 20 distinct lacing design patterns. The step-by-step tutorial provides guidance, ensuring a seamless and personalized lacing experience.
But the excitement doesn't stop there! Users can further customize their creation by selecting a shoelace color and background color. Witness your design come to life with a final 360-degree animated spinning image, ready to be shared across social media platforms.